Ringtone.net was started in 1998 by Andy Clarke
whilst working for Orange PCS Ltd in the UK. Andy has worked in the Telecoms
industry for 33 years. Working for BT from 1982 to 1993 as an engineer, then
starting AK Mobile Communications in Gloucester which he sold in 1997. Finally
he joined Orange in 1997 and progressed to Test Manager for WAP and Multimedia
Services where he tested the very first Orange WAP call. He left Orange in June
2001 to concentrate on ringtone.net.
In October 1998 Andy appeared in
the Daily Star and on numerous TV programmes. He was advised by Orange and also
Planet 24 (Big Breakfast) to contact the MCPS regarding copyright issues.
He contacted the MCPS and enquired about setting up a ringtone scheme however
was told that clearance for each ringtone would be required thus
making the scheme unmanageable. He persevered and supplied technical information
to both Chris Yeadon and Rob Hanley of the MCPS and also a list of 10
ringtones that he thought would be popular.
The scheme was launched later in 1999 and has proved to be a huge success.
Andy's ringtones quickly became famous and his first
creations, Mission Impossible and The Simpson's gained much interest and have
been copied the world over. The domain ringtone.net was registered in March 1999 and
was the first UK ringtone delivery site and the second ringtone related domain
name to be registered in the world. The first ringtone domain only showed a
holding page in March 1999 so really ringtone.net was the worlds first ringtone
delivery site. Click
here to see the ringtone.net archives and
In July 2004 we
decided to shutdown the site due to increased number of publishers who
were not allowing their works to be used as ringtones.
Hindsight is a great thing and if I had realised this mobile craze would
be so big I would have never put all of my content on the web for free.
Most of the Worldwide cellular operators were selling my rendition of
the Simpsons and Mission Impossible.
Ringtone.net now specialises in Technology Project Delivery
and has interests in Voice Acting & Acting along. Ringtone.net also owns
internet radio at severnfm.com &
under a registered trademark with the UK Intellectual Property Office.
Small Scale DAB Ofcom operated a
SmallScale DAB Trial in Brighton, UK
between September 2012 and January 2013. This got our attention as our
attempts to join the then proposed new Multiplex to cover
Gloucestershire, failed due to the model not being appropriate for our
business (high costs and the large coverage area). We visited Ofcom's
Radio Monitoring Station in Baldock in November 2014 and were very
impressed with what their Engineering Team had achieved with Software
Defined Radio (SDR). We believed this was something Ringtone.net Ltd
could operate due to the expertise we have built over the past decade in
delivery large technical programmes of work. We responded to the
consultation that Ofcom produced (here)
and started to plan how we could be involved.
We purchased test
equipment (Hack RFs, low powered PCs, Dell Servers etc) and became involved
with the Open Digital Radio mmbTools forum and started to get involved.
In March 2015 we produced our first 'static file" ETI Ensemble and
transmitted it in a Faraday Cage to a radio receiver (under
Suppressed Radiation Conditions). It wasn't long before we had a
full end to end DAB transmission chain in place with 3 'Programmes' (Radio
Stations) included in the Mux (Multiplex). The Faraday Cage was a
bit cumbersome to work with, so we have moved to using a direct very low
power connection between our SDR peripheral and a software based DAB
receiver running on a PC. We have applied to become a Small Scale DAB
Trial Licence holder and hope we can use our SDR mmbTools experience to
support the trial and possibly other trialists, if successful.
We will shortly being uploading our
video showing a working end to end solution however here are a few
photos to date of what we have achieved in our Faraday Cage:
Severn FM 'shortname' with DLS
text shown on a Pure Evoke Flow
The infamous Radio Caroline 'shortname' without
DLS shown on an Aves Neon DAB Radio.
3 live Programmes in our Mux shown
in stations list on an Aves Neon DAB Radio.
Severn FM 'shortname' without DLS
text shown on a Pure Evoke Flow
I know I didn't invent it as some of the TV news items state, but I was
definately there at the beginning pioneering days!!